Although people have been experimenting with nootropics for decades now, the general public is just now learning about them for the first time.
In the last few years alone, I’ve noticed a dramatic increase in demand for nootropics. Personally, I wish I had dug deeper into nootropics sooner than I did. I’d probably have built a nootropic empire in college that would make Walter White blush.
But I digress…
While demand is certainly higher than ever, there’s still only a small percentage of the population that has even seen the word nootropic before. But I predict that’s going to change and the industry is set to explode.
I’ll tell you why.
Nootropics Actually Work
Unlike most “muscle-building” supplements, nootropics actually do what they claim to do.
Wouldn’t that be nice, to pay for a supplement that actually works?
Beyond my fascination with cognitive enhancement, the thing I love about nootropics is that I actually get a real benefit from them. I can actually focus longer, think clearer, and recall memory faster.
We’re only just now starting to see nootropics added to sports supplements and the potential for safe, effective nootropic-based sports supplements is tremendous.
There is a misconception that exercise is purely physical, but it’s not. The mind plays a vital role.
Right now, the sports supplements on the market do very little to improve mental engagement and even the most proven supplements only cause slight increases in muscle growth.
The potential is there.
If only more people knew about it…
Although nootropics are on the verge mainstream use, there is still a lot of misconception about them and the average person has no idea that they exist.
However, there is one brand at the forefront of the mainstreamification (just made that word up) of nootropics — Onnit, which has grown rapidly by riding the cult-status vehicle that is Joe Rogan.
In January of 2015, Rogan’s podcast topped 11 million downloads per month. Rogan starts each episode with a 5-10 minute promo for Onnit’s flagship product, Alpha Brain. That gives Alpha Brain a massive reach in advertising.
Here’s a video of Rogan and Onnit founder, Aubrey Marcus, discussing Alpha Brain:
Keep in mind, this is a promotional video for Onnit and Rogan is a partner in the company — so this isn’t an unbiased discussion.
All future nootropic manufacturers are benefiting from the success of Alpha Brain, thanks to Joe Rogan’s widespread influence.
While Alpha Brain is one of the best products on the market right now, it is mild in comparison to what could be created and sold. Because they are striving for mainstream legitimacy, they have to play it safe with the ingredients and doses they use, which is fine.
But once we get passed that initial hurdle, entrepreneurs will have the green light to push the envelope without worrying that they’ll be shut down and lose their investment. That’s where the real fun begins.
Nootropics Present a Business Opportunity
Hippies were preaching that we need to go green for decades.
But going green didn’t become mainstream until companies realized there was a business opportunity (a growing demand) in selling green products. Then companies realized they could also cut costs by going green.
Now we’re green as fuck!
As the demand for nootropics grows, a steady supply will follow.
Thanks to the movie Limitless, the association between nootropics and NZT-48 automatically creates a high perception of value, on top of our natural desires to be smarter, sharper, and more focused. This is important, because manufacturing a quality nootropic blend isn’t cheap.
The result is an environment for businesses to profit, while still putting out an effective product.
Right now, no one is creating the products I want.
If this continues, I might just have to do it myself…
Nootropics Are a Safer Alternative to Adderall
Adderall is basically meth. Even Dr. Carl Hart, who recently made headlines for this statement, agrees with me.
Chemically, they are slightly different, but according to Hart, the effects are virtually identical.
It’s not that Adderall isn’t effective for studying and getting work done, it’s that the negative side effects suck.
On the other hand, nootropics have little to no negative side effects. Technically, a compound cannot have negative side effects to be classified as a nootropic.
Of the cognitive enhancing drugs I’ve used, Adderall is by far the worst. The cost-reward ratio is heavily skewed towards feeling like shit — at light speed.
The way I see it, one of two things are going to happen:
- Modafinil will overtake Adderall on college campuses and nootropics in general will be viewed as the better alternative
- Meth will become more socially acceptable
I’ve yet to meet a single person that has tried both Adderall and Modafinil that actually prefers Adderall. I’m sure they exist, but I just haven’t seen it firsthand.
The tide is turning.
The next decade is going to be an exciting time for the field of nootropics.
I personally enjoy them, believe in them, and intend to help the industry grow. What will my involvement be, outside of experimenting with nootropics and writing about them?
I’m undecided. But whatever I decide, I’ll be taking you along for the ride.
Until next time,
P.S. If you’re interested in creating your own nootropic stacks, the source I use and trust is Powder City.
What do you think? Do you agree, disagree or have any thoughts to add? Let me know in the comments below.
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