Marketing and relationship-building are one in the same. Which is why I believe that marketing is an important life skill we must all learn.
Marketing is selling and we are always selling, whether you realize it or not. The question is: how effective are you selling?
The way we talk, the way we dress, the posture we use – all of this is
telling selling our story.
However, we aren’t selling ourselves for monetary value. Well, some of you might be. We are selling ourselves for conversation, friendship, dating or sex, business partnerships or alliances, and everything else we desire out of other humans.
As I always say, nothing in life is free. Everything has a price, it just so happens that the majority of the time that price isn’t money.
So is it possible to sell yourself and not come off as sleazy and annoying? Absolutely.
Prepare Yourself to be Sold
Most people want to tell you that you need to get better at selling yourself. I think there needs to be a slight shift in mindset.
Don’t try to sell yourself. Try to sell yourself.
What I mean is, instead of focusing on the selling aspect – focus on being yourself.
The 2 keys to effectively selling yourself are:
- Be yourself
- Improve yourself
You can put on an act and keep it going for years, but ultimately the only person you will ever be best at is you.
The best relationships, whether personal or business, are the ones where you can relax and be yourself around that person. They are the relationships you have with people that you can relate to.
How many relatable people are you going to have in your life when you are living a lie?
Very little, if any.
This is how I look at it. If I’m going to invest my time and energy into building a relationship with someone, again this could be business or personal, I am looking for it to be long-term. So they are eventually going to figure out if I am full of shit or not, right? Instead of dealing with the hassle of living double lives, why not just skip to the end where they know the real me anyways?
This way if we don’t get along or see eye-to-eye, we can end it quickly and peacefully. Also, since my goal is to have meaningful and beneficial relationships in my life – it does me no good to attract the wrong people by putting on an act.
The more you allow yourself to simply be yourself, the more likely you are to attract people into your life that you want to remain there.
What happens if the only people you can relate to suck? If you have nothing but low quality people in your life, improving yourself should be your top priority for the near future.
You should always try to improve yourself, no matter what. You improve your life by improving yourself first. It’s that simple.
If you have a hard time being yourself, it’s probably because you aren’t happy with yourself.
But aren’t we supposed to all love ourselves?
Well, yes and no. Getting depressed and focusing on the negative things about yourself won’t do you any good. It only makes things worse.
That being said, you should be able to recognize when there are things you can improve on.
That goes for everyone, no matter how perfect someone might think they are or pretend to be. They aren’t.
Many people will tell you to “fake it til’ you make it”.
Why put on an act and pretend to be better than you really are? Why not just be better?
You’re going to receive as much as you give. A half-ass effort brings half-ass returns.
Try to think objectively about yourself, which is nearly impossible, but try. Would you want to be friends with you? Would you want to do business with you? If you saw you in a random store, would you think that person carries himself with pride or shame?
By selling yourself I really just mean show the world the best version of yourself.
Does that mean you need to wear a suit every day and smile at every person you see? No. It’s way simpler than that.
Stand up straight. Look people in the eye. Give a firm handshake. Dress well, but wear clothes you feel comfortable in. Be you. The real you.
The people who don’t like the real you don’t matter. The ones that do, well those are the ones you probably like more also.
The more you improve yourself, the easier it will be to be yourself and the more comfortable you will feel selling yourself. It’s a powerful cycle that can work in your favor, or work against you.
Until Next Time,
What do you think? Do you agree, disagree or have any thoughts to add? Let me know in the comments below.
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